Digital Video Camera Techniques brief 2 - Against child abuse TVC

Introduction:
In brief 2, we have to create a "Community Service Announcements
TVC". This TVC is 30 sec long. Finally, I choose "against child abuse".
The target audience are parents. The slogan is that " 防止家庭暴力,
切勿虐待兒童". (Prevent domestic violence, don't child abuse.)
Script:
Initially, the boy was painting at living room. There were many drawings,
tattered toys on the floor. He recalled his parents using the splint
to maltreat him. Back to now, boy uses his hand to push down the
spinning top. The spinning top was broken down on the floor. The voice
made he reminds his memories. His parents using the ruler to fight him.
It was because his homework got lower marks. Back to now, he tore a
page from sketch book and drop into the floor. The drawing dropped to
the floor. There were many papers and tattered toys near the drawing.
The boy was keep drawing. Then, He recalls his parents using ruler
to fight his legs. Back to now, he moved backward his legs. The boy
put down the oil pastel pen. He completed his painting. The title of this
drawing is "my family". Unfortunately he forgot what is smile.

Storyboard:


If you cannot see that, please click the Hyperlink.
p.01, p.02

Casting:
My brother
Primary school
10 year's old


Props:
Sketch Book, Paper, Drawing, Oil pastel pen,
Spinning top, Toys, Splint, Ruler, Homeworks


Equipment:
Canon EOS 550D body
Canon 18-55mm Kits lens
Canon 50-250mm lens
Tokina AT-X 116 PRO DX AF 11-16mm lens
Manfrotto 504HD, 535K MIDI CF System with bag
lighting



Digital Video Camera Techniques - Against child abuse TVC


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Design Thinking - CityU canteen (Powers of ten)

Design Thinking - CityU canteen
Powers of ten

If you cannot see that, please click here.

Multimedia Design: Advanced Technology - Sonic Brand (STORM)

Expectation:
To make the powerful, fast, Breakthrough and suitable image to the brand.
Feeling:
Using Physical Music to provide PowerfuL, FAST, Breakthrough feeling.

Brand value:
1. Powerful
2. Breakthrough
3. Fast
4. Cordially
5. Meticulously


The original version:


Black & white version:



Multimedia Design: Advanced Technology
Sonic Brand - STORM

(There are some problems with the sound output. I would like to solve this problem in a few days.)

Jason Markk TVC

Jason Markk:
Website: http://www.jasonmarkk.com/
Brand value:
We make premium goods and accessories for the sneaker boutique market.
Our goal is to fulfill the needs and wants of today’s sneaker consumer by
offering innovative, high-quality products and accessories. Our mission is to
become the most widely recognized and trusted sneaker product and
accessory brand in the world.
(ref: http://www.jasonmarkk.com/aboutus.html)
Product:
Jason Markk Premium Sneaker Solution Set

Mindmap:


Draft side view motion:


Character Design:



Storyboard:





Jason Markk TVC


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Typography Screen and Motion - How Birds Fly?

Introduction:
In this project, there are TEN topics. We need to choose one topics which is about 'how things work'.
This video is about 1 min. We need to use typography, diagrams, graphics, and animation to describe 'how things work' in a clear and concise motion graphics video..
Finally, I have chose "how birds fly".

Character Design:





Scene Design:


Storyboard:



Typography Screen and Motion - How Birds Fly?


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Digital Video Camera Techniques - RE:Think

Story Message
When is the last time you ask yourself who you are? or you never ask yourself. What if one day and you are so regret in doing something and hoping for a second chance to make is right, to undo what you did. But you found there is no way you can't fix it. And you are sitting hopelessly. And god given you a second chance not to go back to time and fix anything, but know yourself better. Will you choose to accept who you are try to make yourself as a better man?

Storyboard:




If you cannot see that, please click the Hyperlink.
p.01, p.02, p.03, p.04


Digital Video Camera Techniques - RE:Think


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Design System & Service : 2031 - Hong Kong Museum of History

History defines what we are, who we are.
The mission of Hong Kong Museum of History in 2031 is a platform for Hong Kong people to take a break from all the rushing we are having, look back and think. Stay a while in HKMH, experience the simple and unadorned lives our ancestors have. The simplest interaction, discusses, and shares between one and each other.

In 2031, continuously advancing technologies spreading far and wide, knowledge is accessible anytime, anywhere through Internet, everything is just one click away. However how to fabricate the accuracy of information is difficult via Internet varies of version, languages, authors, and sources. The way we could truly learn about what it was like is to re-create the factuality environment allowing visitors to feel, to touch, to talk, to walk, to eat drink, and to live. Enlarge on the section “Birth and Early Growth of the City”, we will re-create the environment with things, events, and places of the early growth generation whom defined Hong Kong people. Also re-create the factual interaction between shoppers and keepers of the time by bringing the shops alive to further enhance the experience of the history trail. Look back and live on.

In our 2031 system and service, the ticket will become traditional folding, and simple traditional toy. They will take turn as the entrance ticket, users can collect them as a souvenir. Increase their interest to the focused section “Birth and Early Growth of the City”. Into the “Birth and Early Growth of the City”, we bring the old street alive, different of events take places. Games, shops, and parades allow us to keep a closer relationship with the user. Motion control games will be available inside the old street, like hair styling. Engage the user with a unique experience; Staffs will dress as the shopkeepers and give the information as they act. Some shops like grocery shop will also sell souvenirs, restaurant will actually provide food and drink; Parades will also take place base on the festival calendar, floating parades, lion and dragon dances, etc. The intimate relationship between our staffs and visitors can help us to improve our system and service time to time and help us to evolve.




Design System & Service : 2031 - Hong Kong Museum of History


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