Digital Video Camera Techniques brief 2 - Against child abuse TVC

Introduction:
In brief 2, we have to create a "Community Service Announcements
TVC". This TVC is 30 sec long. Finally, I choose "against child abuse".
The target audience are parents. The slogan is that " 防止家庭暴力,
切勿虐待兒童". (Prevent domestic violence, don't child abuse.)
Script:
Initially, the boy was painting at living room. There were many drawings,
tattered toys on the floor. He recalled his parents using the splint
to maltreat him. Back to now, boy uses his hand to push down the
spinning top. The spinning top was broken down on the floor. The voice
made he reminds his memories. His parents using the ruler to fight him.
It was because his homework got lower marks. Back to now, he tore a
page from sketch book and drop into the floor. The drawing dropped to
the floor. There were many papers and tattered toys near the drawing.
The boy was keep drawing. Then, He recalls his parents using ruler
to fight his legs. Back to now, he moved backward his legs. The boy
put down the oil pastel pen. He completed his painting. The title of this
drawing is "my family". Unfortunately he forgot what is smile.

Storyboard:


If you cannot see that, please click the Hyperlink.
p.01, p.02

Casting:
My brother
Primary school
10 year's old


Props:
Sketch Book, Paper, Drawing, Oil pastel pen,
Spinning top, Toys, Splint, Ruler, Homeworks


Equipment:
Canon EOS 550D body
Canon 18-55mm Kits lens
Canon 50-250mm lens
Tokina AT-X 116 PRO DX AF 11-16mm lens
Manfrotto 504HD, 535K MIDI CF System with bag
lighting



Digital Video Camera Techniques - Against child abuse TVC


Click here to view the Youtube version